Film Trailer: Head Over Heels

January 29, 2011

Evaluation Questions

March 4, 2011

By Gabi Paterson (69559/3754)


In what ways does your media product use, develop or challenge the conventions of real media products?

The following video is a director’s commentary of my group’s film trailer:


How effective is the combination of your main product and ancillary texts?

Click the following link to view my Prezi:




What have you learned from your audience feedback?

Audience feedback throughout the construction of our coursework has been incredibly helpful in allowing us to better understand what audiences want to see. The genre we chose was teenage romantic comedy for which the target audience would be teenagers. This was useful as the rest of our media class were able to give us accurate feedback from the correct age group. At all stages of our planning and creating, we were repeatedly asking the other members of our class what we should change or develop to improve our film. We also posted our film on YouTube and Facebook to see how many views we would recieve and to try and get some more feedback online.

Recieving feedback from various audiences, both in person and online and from varying age groups allowed us to create a better product that is appealing to more people. The above video taken of various members of our class shows some of their thoughts about our final product. One of the things that kept coming up in our feedback was the fact that the story may not have been clear enough, however, for a film trailer this isn’t always necessary. If was had chosen to improve this, I think that using a few more shots of the characters and dialogue between them could have told the story a bit better or hinted at what was to happen. Another thing that people often commented on was the editing of the music, dialogue and voice over and the fact that these sometimes did not run together smoothly. This could be overcome with a little more time, a better quality voice over and closer editing.

The following image is taken from our YouTube account showing the statistics for our final product. Our group is excited to have had nearly 200 views as this means that people from around school and in the general public have been accessing our video. Using technology like YouTube and social networking sites like Facebook allows our trailer to be exposed to even more people and it is interesting to hear their thoughts and opinions, especially those who don’t take media studies as a subject at school. This is because these don’t neccessarily understand the research, planning and creating that goes into our trailer and simply see it as the product which they can compare to real media.


How did you use media technologies in the construction and research, planning and evaluation stages?

Following this is a link to the Wix flash website that I created:



Simon Dethleffsen’s Evaluation

March 2, 2011

By Simon Dethleffsen (69559/3250)

In what ways does my product use, develop or challenge the forms and conventions of real media products?


How effective is the combination of my main product and anxillary tasks?

Click here now and discover my answer in a Prezi presentation.


What have I learned from our audience feedback?

Only 17 days after our trailer went online, it already had 105 views. That is, what the statistics information on You Tube provides us with:

It is interesting to see the impact of platforms like Facebook. The most people followed the link on my profile, and within no time we had nearly 40 views. Another very interesting fact: Watch on the You Tube screenshot the bit where it says “This video is most popular with 13-17 year olds. This shows, that we targeted our film to the right age group. I am a bit surprised, that more male than female audience members watched it, as I would have thought that many guys would classify the clip as a “chick flic”. A possible explanation might be that the audience, who watched it on Facebook, where the people I am friends with on that platform. Facebook Statistics tells me that I have more male friends than female friends. That would mean, that the audience is not big enough yet to conclude to a bigger group of people, the sample might not be very reliable. But that is a different story…

Most of the feedback we got on Facebook were comments from people like Marie H., who said “Well done, I really wanna watch the whole film now!”. It is nice to get this kind of feedback, but it doesn’t really help the process of doing the film. It certainly is encouraging, but it doesn’t help us in terms of what we could have done better.

We had learned this from our AS project. Therefore we often got our class around our computer during the process and showed them what we do and asked them what they think. We did this during all stages, even when we were still planning the shooting script, we asked for the opinion of the class. Our classmates are our target audience, so that was very important!

Have a look on what our classmates said:

At the start, people had a laugh at our storyboard, but they were sceptic in terms of how we wanted to put the nice idea of this “chick flic” into a real trailer. At that point, we knew it was going to be a long journey and that we always need independent people watching at us, because they look on it from a different angle. Let me try and explain this with an example: There was a stage during the editing, when people often complained about the speed of the editing, but we just didn’t know how we could do it. At that stage we had the editing up to the pace, we had a lot of cuts, but it just didn’t look right. One day the clue came into our minds: We had a many cuts, but the different clips were on the same object. What we had to do was crossedit the scenes, so that the viewer is not jumping around the same scene, but jumping between different scenes in the film. This is what drags attention, and I think that was the number one breakthrough to make our trailer a real world product. Without the audience feedback I am not sure whether we would have got there.


How did I use media technologies in the process, construction and evaluation stages of the coursework?


Finished Film Poster

February 15, 2011

By Simon Dethleffsen (69559/3250)

In the last couple of lessons we finished our Anxillary Task. And… Wait for it… There we go: Enjoy looking at it:

After our Photo shoot we did with the characters we found ourselves in a position where the photos itself were a b bit too yellow, which meant that the colours on the poster weren’t blended anymore. Also, the position of the characters in the photo changed, so we moved some titles around, to make sure everything is readable. We also changes some colours of some titles, depending on what colour they are on. Finally, we put a blue colour gradient in the background, which we hopes makes the colour profile more clear and forms a more fluently transition!


James Grieve’s Evaluation

February 14, 2011

By James Grieve (69559/3347)

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Top Left: For this shot we wanted to portray the character as being in a state of turmoil with life. He has gone from having a stable family with close support from his best friend to finding out his dad is ill and then through this grief he comes closer to a new girl in school who has taken a liking to both of the boys. By looking out of the window the character is seen to be reminiscing about the past and wondering what will happen in the future. This sort of shot is regularly used by institutions to show the character thinking as it shows the character in deep thought and gives a dramatic effect to the scene.

Top Middle: This scene of the female character jumping up and down with joy after being kissed by the boy gives the scene a comedic edge and clearly shows how happy she is after it has happened. Of course the boy is nearby but he cannot see what she is doing but the audience can and therefore it brings them in more. This shot is used by film producers to show happiness, pure exhilaration or just pure anger. It can be used for any of those emotions and depending on the scene leading up to it the audience can tell whats going through their mind. An example of this would be in the film Love Actually were a woman has been trying to go out with a man for ages and finally he comes back to her house but she takes a moment to show how happy she is this has finally happened.

Top Right: This shot is from a romantic scene in our trailer were they are standing next to a lake with the sun going down and the audience think they are going to hold hands however he does the complete opposite and reaches to grope her bum. This puts more comedy into it and it shows that even though he is a nice guy he is the one out of the two friends that really likes going for the girls just to have some fun. This shot is inspired from films like The Long Weekend were the main character is a good guy but he is always chasing girls and sees himself as a real ladies man. Towards the end he takes part in a moving performance on stage but when the actors are receiving their applause he squeezes the girls bum who is standing next to him.

 Middle Left: The shot of the three friends taking their picture together is meant to emphasise how close they have become since they first saw each other. This is commonly used to show the closeness in friendships. It could be with a camera holding it themselves or getting a stranger to do it or by using a passport booth. In many different films the institutions who make the film use photos of friends or boyfriend and girlfriend taken in passport booths to give some detail into their character. The photos could be on their walls or stuck onto their dressing table mirror and characters can see them when, for example putting on makeup. This means one can see the emotion in their face and their expressions. This is used in films like Wild Child to show the growing bond between a group of girls who are all from different backgrounds.

Middle: This shot is of the title of our film trailer. We have made it so it goes against the usual conventions set out by film institutions. This trailer is leading up to Christmas release date for November. A film at this time would normally have red titles to emphasise the festive feel. For ours we have a blue snowflake with the title in blue font over it in a darker blue which shows the wintry feel showing that the story isn’t all happy.

 Middle Right: This is a high angled shot to show the area in school were the characters hang out. There is a white out and then the camera fades in and pans around to show the snow on the ground which represents the passing of time. It is an interesting shot that shows the changing of the mood. It is inspired from the Harry Potter films were they regularly use it to show the time passing from Autumn to Winter. They use objects like the owl Hedwig which flies across the mountains as they go from brown to a blizzard then to the mountains being covered in a think blanket of snow.

Bottom Left: This shot is taken from a scene where the camera is going through the woods which we then fast forwarded to make it go to the two characters sitting in a shelter talking. This is a great shot to use as it represents the fact that it is searching for them. Also used in the trailer for Easy A to go through a crowd and focus on her it is good to show the surroundings of the scene but then quickly zooms straight in to the main characters to show what is going on and their reactions to the surroundings. Like in Easy A you can see that everyone is looking at her and she is uncomfortable and in our scene they are all alone and getting closer to each other.


Bottom Middle: This shot is of the main female character looking at a picture of the two male characters trying to decide who she actually loves. This is very common in romantic films where the are three people and they must decide whether their normal or past relationships are more important. Good examples of this in real media products would be in the films Brief Encounter and Casablanca. In Brief Encounter a woman is married but she is bored and when another man comes into her life cannot resist the temptation. The film poster resembles this and her decision whether to stick with her husband or not. This is what our film poster resembles but with the three characters on the front and the two males trying to compete for the affection of the female. 

In Casablanca a man meets a former love after many years and wants to run away with her but their present lives create complications and the fact that there is another man in love with her. The emphasise on the three main characters and that there are two male actors and only one female. The picture on the film poster also represents this and the characters down the side represent some of their problems for escaping.


Bottom Right: This is a shot of two of the main characters kissing. This sort of scene is often shown in films to embolden the romantic feeling and make the audience feel more attached to the scene. In this scene we had them kissing at the start of a long path through the trees that is covered in snow. You can see a lot of examples of romantic settings in films for example in the film Letters to Juliet where a woman meets a man in the Italian city of Verona where in Shakespeare’s play Juliet first met Romeo.

 Another film is 500 Days of Summer where because the man is in love every day looks amazing to him. 

This is the feeling we wanted to replicate in our film trailer and so we tried to film in good locations to give this feeling across to the person viewing our trailer.

 How effective is the combination of my main product and ancillary tasks?



 What have you learned from your audience feedback?

The audience feed back is vital in the outcome of any media production and it is why film companies hold preview screenings to try and make their product even better than it already is.

We posted our trailer on two of the biggest social media sites on the internet you tube and facebook to find if we stuck to the most important codes and conventions of a film trailer and if we had achieved our goal of making  a romantic trailer funny in parts that reached a younger audience. The most useful one was facebook. As it is used by mainly people in our target audience it was the most important site for us. It indeed had the most views out of both sites which confirmed that we had been successful for marketing our trailer to  the particular audience we wanted.

The feedback on facebook was comments such as “where is the rest” and “I really like it.” Many people also used the “like” tool  proving that we had completed the goals we had set out to do and that we did represent the most important codes and conventions in a film trailer.

Looking at the stats on you tube it was very interesting to see where the views were coming from. Who was watching our trailer and where were they watching it? The main audience was here in Britain however there were views from main land Europe in countries such as Germany. And friends watched it in Australia as well which proves that viral marketing is very important in getting the product out there and making accessible to all. The results show that most people found it while browsing which means that it is necessary to put the trailer up on these sort of sites as they are the ones most viewed and many people spend a lot of time browsing on them. This brings with it a viral marketing  tool which film companies take advantage of more than any other to promote their product.

Another interesting thing was that many people viewed the trailer from a mobile device proving that technological convergence  is vital. Synergy of different devices on one hand-held product means that the audience is opened up and it makes the product much broader. For example if someone is travelling by train or on a bus to work they can take out their iPod and check emails, watch the trailers and research the plot and even look at the film poster. The magazine is easily accessible in shops which is why it is important to stand out from others on the shelves.

With regards to the film magazine and poster we had very positive feed back about both. When questioning our target audience they said it “stood out and is cool,” with another person saying that “it looked exactly like what I would expect a film magazine to look like.”  The film poster was very popular and seen as a good representation of the storyline. When seeing it people could tell that it involved a love triangle however with a funny side.

This is a video of what some of our classmates thought of it:

This is feedback from people when they had watched what we had edited up to a point and then feedback on the completed trailer. The constructive criticism was the most useful thing as we knew what are audience wanted so could work more towards it. It is very helpful to get ideas from others on what they want to see so you can bounce more ideas around which in the end gives you a much better product.

How did you use media technologies in the construction and research, planning and evaluation stages?



Editing Ancillary Task

February 11, 2011

By Gabi Paterson (69559/3754)

Currently we are working on completing the editing of our ancillary tasks. The magazine cover has finally been completed and we’re all happy with how it looks. The main aim is to make sure that it contains all of the conventions of a magazine cover and looks like a real life product.

Last night our group came together with our actors to photograph them for our film poster. We took many photos and had a bit of difficulty trying to think of how we wanted the characters to appear on the poster. Today we are placing the photo on the poster which already has text and the biggest challenge now is to get everything to look right. The background in the picture that we chose did not come out in the way we intended which means that the actors had to be cut out and placedover a white background to make it look more effective. Hopefully by the end of this lesson we will have completed our coursework and can move onto the evaluation.

Following are some of the pictures that we took in the photo shoot last night:


Magazine Cover: Final Copy

February 9, 2011

By James Grieve (69559/3347)

Here is our completed magazine cover:

We decided to not super impose a picture but just put in a blue background as this complements the picture of the actors even more. The writing is embossed to give it a more professional look and it helps the writing to stand out.  The three smaller pictures give the buyer something else to look at and the puff gives a subtitle that would further interest people.


Poster Draft

February 4, 2011

By Simon Dethleffsen (69559/3250)

In the last couple of lessons I worked on the film poster. We had a look again on all the planning for the poster we did, looked at the conventions and came to some conclusions. As the poster is part of the same branding, it needs to be in the same design style as the film itself and the trailer. We took the colourboard from the film, changed the title a little bit, as a more horizontal title looks better on a poster. We left font, colour, stroke the same. We took the same credits, the production company logos and added some more information. The name of the director on the title, and on top the names of the people starring in the film. Again, everything in the same font. Finally, we added “Two’s company, three’s a crowd”, as the main theme description of the movie to the poster, which is used as a taster and hopefully makes the people want to watch the movie. It is a very big quote from the trailer, so people might remember it once they have seen it, and also it is a phrase which is famous and known to everyone, it induces certain feelings within the audience, and that is what we are trying to achieve. This is the poster so far, a photo of the actors will be added: