Archive for November, 2010

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History and Importance of a Film Poster

November 30, 2010

By James Grieve (69559/3347)

History: When film posters were first used they could only be seen at the theatres that the film was being shown at. When the film finished the theatre would have to return them to the National Screen Service. They being the company that produced and distributed all film posters between 1940 and 1984.  They would then be recycled and put out again in another cinema. Maybe if they were worn enough they would just be thrown away. This meant that the only place you could see them was when you went to see the film and there would be no chance to buy them to display on your bedroom wall or see them in bus stops or in the streets. Beginning in the 1980s, the American film studios began taking over  production and distribution of their posters from the National Screen Service and the process of making set posters for each films began to fade away. Now you can see many different posters representing one film. You can see these on the internet in the street and can buy them in shops to display at home.

Importance: Film posters are of paramount importance to film companies as they play a big part in advertising the film. Companies can use these posters to give the audience a small idea of what the film is about. They can be the first time you hear about a film. Maybe you saw one on a billboard or got a quick glimpse of one at the bus stop. This is all it take to spark interest in the film and so they need to stand out. They are in the marketing band that are viewed as the key tools for advertising a film, along with trailers, film magazines and word of mouth.

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Copy of a Film Magazine

November 30, 2010

By James Grieve (69559/3347)

Here is the magazine cover that I copied. It is of the Megan Fox Empire cover based on the film Jennifer’s Body. The picture on top is the real one with a picture of Megan Fox standing against a wall with blood on her hand and foot. The font is very distinguishable and this is what we hope to re-create when we come to make our magazine cover.

For my recreation of the cover I could not obtain the real picture so I used one where she is wearing the same out fit and looking out at the camera. This helped me to develop my skills on Photo Shop and will go on to be very advantageous when it comes to doing the Ancillary Tasks.

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Font Test

November 26, 2010

By Gabi Paterson (69559/3754)

To prepare the fonts that we intend to use on our film trailer and marketting campaign, I went on Photoshop and created a few titles that I think would be appropriate for our film. Attached is an image of a few of these fonts. I chose bubbly writing in bright colours because I think that it reflects the fun, happy nature of our trailer and our genre of romantic comedy.

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Copy of a Film Poster

November 24, 2010

By Gabi Paterson (69559/3754)

As I had previously done with a film magazine cover, I copied a film poster as exactly as I could. I chose the poster for ‘Wanted’ as it is simple but also interesting and engages audiences and encourages them to see the film. I also like the dakrer colours and mysterious picture of one of the attractive main characters, portrayed by Angelina Jolie.

This is the original poster:

and this is the poster that I created:

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History and Importance of Film Posters

November 23, 2010

By Gabi Paterson (69559/3754)

Film posters came about in the early 1900’s when exhibitors began advertising to fight off competition as film had recently become a larger, consumer based industry. Home made posters were draped outside the new cheap movie theatres and barkers were hired to shout out the program. However, film exhibitioners did not advertise in the press because at the time it was too expensive. Some companies released their own monthly or weekly flyer telling audiences about forthcoming films and promotions. It was discovered that colourful and exciting posters were a very easy way to promote and sell films.

These days, film posters are still an incredibly important part of a film’s marketting technique. They are created to promote films and to intrigue audiences but there is a larger market for collecting film posters and older, original movie posters are in great demand.

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Film Magazine Audience Research

November 23, 2010

By James Grieve (69559/3347)

Film Magazines play a vital part in advertising new films. Every magazine that is bought is read by at least three people. They always include a two page spread of the big film coming out with a picture of the main star on the front cover. Looking at different magazines based on film you can see that they are largely marketed for the male audience as they have a lot of front covers with woman on front or action heroes. They include reviews by the readers and critics and previews of films that are soon to be released. They direct the magazine towards men to get a specific target audience however all the articles inside make them easily accessible to women.

 

Both of these magazine covers are obviously aimed at men. The one on the left is of Daniel Craig walking through the desert holding a gun. This would appeal to men as it looks cool and “macho.” If this picture showed him coming out the sea women would be more drawn to it. The one on the left is very famous as it has Megan Fox posing half-naked on the cover. Men would be immediately drawn in to this as she is a very “hot” well-known actress. 

For our cover we need to get the balance right as we want to make it a film targeted at both genders. This means we will have to give the cover a feeling of male attraction but not rebuff woman at the same time.

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Importance of a film poster

November 23, 2010

By Simon Dethleffsen (69559/3250)

We all know, that the film poster used to be the one and only marketing tool for many years. You saw the poster in town or outside the cinemas, and you then decided whether you wanted to watch that film or not. Nowadays, the poster still plays an important role, but the marketing campaign is now supported by adverts in TV, trailers on YouTube, etc.

Let’s look at a brand new example: Harry Potter 7 Part 1. By the time I am posting this, the film hasn’t even been in the cinemas for a week. But nearly everyone in Britain heard of it. Someone must have got a marketing campaign right for this movie. The mirrow reports that it broke many records in it’s opening weekend, making a box office revenue of £18.3million.

If we have a look at the marketing section on Wikipedia about HP 7, it tells you many tricks the distributors used. Today, you need far more than just a poster and a trailer on Youtube. Harry Potter has the big advantage, that many people know the earlier films or the books, they reckognize the name. This effect always naturally increases people’s attention. The distributers used this effect. From time to time, from event to event, they let information leak through to the audience. They show just a standing picture of the 7th film, when the 6th film is released, they make the release of the trailer a big event. Two days before one of the Twilight movies came into the cinemas, they released the trailer, just to get attention. This also shows, how competitive the film is.

The film poster in this campaign is still used as a tool, they put posters on the buses in London and other cities. But the leak through tactic, which seak peoples attantion from time to time, is the most effective, as it keeps the word of mouth going.