James Grieve’s Evaluation

February 14, 2011

By James Grieve (69559/3347)

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Top Left: For this shot we wanted to portray the character as being in a state of turmoil with life. He has gone from having a stable family with close support from his best friend to finding out his dad is ill and then through this grief he comes closer to a new girl in school who has taken a liking to both of the boys. By looking out of the window the character is seen to be reminiscing about the past and wondering what will happen in the future. This sort of shot is regularly used by institutions to show the character thinking as it shows the character in deep thought and gives a dramatic effect to the scene.

Top Middle: This scene of the female character jumping up and down with joy after being kissed by the boy gives the scene a comedic edge and clearly shows how happy she is after it has happened. Of course the boy is nearby but he cannot see what she is doing but the audience can and therefore it brings them in more. This shot is used by film producers to show happiness, pure exhilaration or just pure anger. It can be used for any of those emotions and depending on the scene leading up to it the audience can tell whats going through their mind. An example of this would be in the film Love Actually were a woman has been trying to go out with a man for ages and finally he comes back to her house but she takes a moment to show how happy she is this has finally happened.

Top Right: This shot is from a romantic scene in our trailer were they are standing next to a lake with the sun going down and the audience think they are going to hold hands however he does the complete opposite and reaches to grope her bum. This puts more comedy into it and it shows that even though he is a nice guy he is the one out of the two friends that really likes going for the girls just to have some fun. This shot is inspired from films like The Long Weekend were the main character is a good guy but he is always chasing girls and sees himself as a real ladies man. Towards the end he takes part in a moving performance on stage but when the actors are receiving their applause he squeezes the girls bum who is standing next to him.

 Middle Left: The shot of the three friends taking their picture together is meant to emphasise how close they have become since they first saw each other. This is commonly used to show the closeness in friendships. It could be with a camera holding it themselves or getting a stranger to do it or by using a passport booth. In many different films the institutions who make the film use photos of friends or boyfriend and girlfriend taken in passport booths to give some detail into their character. The photos could be on their walls or stuck onto their dressing table mirror and characters can see them when, for example putting on makeup. This means one can see the emotion in their face and their expressions. This is used in films like Wild Child to show the growing bond between a group of girls who are all from different backgrounds.

Middle: This shot is of the title of our film trailer. We have made it so it goes against the usual conventions set out by film institutions. This trailer is leading up to Christmas release date for November. A film at this time would normally have red titles to emphasise the festive feel. For ours we have a blue snowflake with the title in blue font over it in a darker blue which shows the wintry feel showing that the story isn’t all happy.

 Middle Right: This is a high angled shot to show the area in school were the characters hang out. There is a white out and then the camera fades in and pans around to show the snow on the ground which represents the passing of time. It is an interesting shot that shows the changing of the mood. It is inspired from the Harry Potter films were they regularly use it to show the time passing from Autumn to Winter. They use objects like the owl Hedwig which flies across the mountains as they go from brown to a blizzard then to the mountains being covered in a think blanket of snow.

Bottom Left: This shot is taken from a scene where the camera is going through the woods which we then fast forwarded to make it go to the two characters sitting in a shelter talking. This is a great shot to use as it represents the fact that it is searching for them. Also used in the trailer for Easy A to go through a crowd and focus on her it is good to show the surroundings of the scene but then quickly zooms straight in to the main characters to show what is going on and their reactions to the surroundings. Like in Easy A you can see that everyone is looking at her and she is uncomfortable and in our scene they are all alone and getting closer to each other.


Bottom Middle: This shot is of the main female character looking at a picture of the two male characters trying to decide who she actually loves. This is very common in romantic films where the are three people and they must decide whether their normal or past relationships are more important. Good examples of this in real media products would be in the films Brief Encounter and Casablanca. In Brief Encounter a woman is married but she is bored and when another man comes into her life cannot resist the temptation. The film poster resembles this and her decision whether to stick with her husband or not. This is what our film poster resembles but with the three characters on the front and the two males trying to compete for the affection of the female. 

In Casablanca a man meets a former love after many years and wants to run away with her but their present lives create complications and the fact that there is another man in love with her. The emphasise on the three main characters and that there are two male actors and only one female. The picture on the film poster also represents this and the characters down the side represent some of their problems for escaping.


Bottom Right: This is a shot of two of the main characters kissing. This sort of scene is often shown in films to embolden the romantic feeling and make the audience feel more attached to the scene. In this scene we had them kissing at the start of a long path through the trees that is covered in snow. You can see a lot of examples of romantic settings in films for example in the film Letters to Juliet where a woman meets a man in the Italian city of Verona where in Shakespeare’s play Juliet first met Romeo.

 Another film is 500 Days of Summer where because the man is in love every day looks amazing to him. 

This is the feeling we wanted to replicate in our film trailer and so we tried to film in good locations to give this feeling across to the person viewing our trailer.

 How effective is the combination of my main product and ancillary tasks?



 What have you learned from your audience feedback?

The audience feed back is vital in the outcome of any media production and it is why film companies hold preview screenings to try and make their product even better than it already is.

We posted our trailer on two of the biggest social media sites on the internet you tube and facebook to find if we stuck to the most important codes and conventions of a film trailer and if we had achieved our goal of making  a romantic trailer funny in parts that reached a younger audience. The most useful one was facebook. As it is used by mainly people in our target audience it was the most important site for us. It indeed had the most views out of both sites which confirmed that we had been successful for marketing our trailer to  the particular audience we wanted.

The feedback on facebook was comments such as “where is the rest” and “I really like it.” Many people also used the “like” tool  proving that we had completed the goals we had set out to do and that we did represent the most important codes and conventions in a film trailer.

Looking at the stats on you tube it was very interesting to see where the views were coming from. Who was watching our trailer and where were they watching it? The main audience was here in Britain however there were views from main land Europe in countries such as Germany. And friends watched it in Australia as well which proves that viral marketing is very important in getting the product out there and making accessible to all. The results show that most people found it while browsing which means that it is necessary to put the trailer up on these sort of sites as they are the ones most viewed and many people spend a lot of time browsing on them. This brings with it a viral marketing  tool which film companies take advantage of more than any other to promote their product.

Another interesting thing was that many people viewed the trailer from a mobile device proving that technological convergence  is vital. Synergy of different devices on one hand-held product means that the audience is opened up and it makes the product much broader. For example if someone is travelling by train or on a bus to work they can take out their iPod and check emails, watch the trailers and research the plot and even look at the film poster. The magazine is easily accessible in shops which is why it is important to stand out from others on the shelves.

With regards to the film magazine and poster we had very positive feed back about both. When questioning our target audience they said it “stood out and is cool,” with another person saying that “it looked exactly like what I would expect a film magazine to look like.”  The film poster was very popular and seen as a good representation of the storyline. When seeing it people could tell that it involved a love triangle however with a funny side.

This is a video of what some of our classmates thought of it:

This is feedback from people when they had watched what we had edited up to a point and then feedback on the completed trailer. The constructive criticism was the most useful thing as we knew what are audience wanted so could work more towards it. It is very helpful to get ideas from others on what they want to see so you can bounce more ideas around which in the end gives you a much better product.

How did you use media technologies in the construction and research, planning and evaluation stages?



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