Archive for March, 2011


Evaluation Questions

March 4, 2011

By Gabi Paterson (69559/3754)


In what ways does your media product use, develop or challenge the conventions of real media products?

The following video is a director’s commentary of my group’s film trailer:


How effective is the combination of your main product and ancillary texts?

Click the following link to view my Prezi:



What have you learned from your audience feedback?

Audience feedback throughout the construction of our coursework has been incredibly helpful in allowing us to better understand what audiences want to see. The genre we chose was teenage romantic comedy for which the target audience would be teenagers. This was useful as the rest of our media class were able to give us accurate feedback from the correct age group. At all stages of our planning and creating, we were repeatedly asking the other members of our class what we should change or develop to improve our film. We also posted our film on YouTube and Facebook to see how many views we would recieve and to try and get some more feedback online.

Recieving feedback from various audiences, both in person and online and from varying age groups allowed us to create a better product that is appealing to more people. The above video taken of various members of our class shows some of their thoughts about our final product. One of the things that kept coming up in our feedback was the fact that the story may not have been clear enough, however, for a film trailer this isn’t always necessary. If was had chosen to improve this, I think that using a few more shots of the characters and dialogue between them could have told the story a bit better or hinted at what was to happen. Another thing that people often commented on was the editing of the music, dialogue and voice over and the fact that these sometimes did not run together smoothly. This could be overcome with a little more time, a better quality voice over and closer editing.

The following image is taken from our YouTube account showing the statistics for our final product. Our group is excited to have had nearly 200 views as this means that people from around school and in the general public have been accessing our video. Using technology like YouTube and social networking sites like Facebook allows our trailer to be exposed to even more people and it is interesting to hear their thoughts and opinions, especially those who don’t take media studies as a subject at school. This is because these don’t neccessarily understand the research, planning and creating that goes into our trailer and simply see it as the product which they can compare to real media.


How did you use media technologies in the construction and research, planning and evaluation stages?

Following this is a link to the Wix flash website that I created:


Simon Dethleffsen’s Evaluation

March 2, 2011

By Simon Dethleffsen (69559/3250)

In what ways does my product use, develop or challenge the forms and conventions of real media products?


How effective is the combination of my main product and anxillary tasks?

Click here now and discover my answer in a Prezi presentation.


What have I learned from our audience feedback?

Only 17 days after our trailer went online, it already had 105 views. That is, what the statistics information on You Tube provides us with:

It is interesting to see the impact of platforms like Facebook. The most people followed the link on my profile, and within no time we had nearly 40 views. Another very interesting fact: Watch on the You Tube screenshot the bit where it says “This video is most popular with 13-17 year olds. This shows, that we targeted our film to the right age group. I am a bit surprised, that more male than female audience members watched it, as I would have thought that many guys would classify the clip as a “chick flic”. A possible explanation might be that the audience, who watched it on Facebook, where the people I am friends with on that platform. Facebook Statistics tells me that I have more male friends than female friends. That would mean, that the audience is not big enough yet to conclude to a bigger group of people, the sample might not be very reliable. But that is a different story…

Most of the feedback we got on Facebook were comments from people like Marie H., who said “Well done, I really wanna watch the whole film now!”. It is nice to get this kind of feedback, but it doesn’t really help the process of doing the film. It certainly is encouraging, but it doesn’t help us in terms of what we could have done better.

We had learned this from our AS project. Therefore we often got our class around our computer during the process and showed them what we do and asked them what they think. We did this during all stages, even when we were still planning the shooting script, we asked for the opinion of the class. Our classmates are our target audience, so that was very important!

Have a look on what our classmates said:

At the start, people had a laugh at our storyboard, but they were sceptic in terms of how we wanted to put the nice idea of this “chick flic” into a real trailer. At that point, we knew it was going to be a long journey and that we always need independent people watching at us, because they look on it from a different angle. Let me try and explain this with an example: There was a stage during the editing, when people often complained about the speed of the editing, but we just didn’t know how we could do it. At that stage we had the editing up to the pace, we had a lot of cuts, but it just didn’t look right. One day the clue came into our minds: We had a many cuts, but the different clips were on the same object. What we had to do was crossedit the scenes, so that the viewer is not jumping around the same scene, but jumping between different scenes in the film. This is what drags attention, and I think that was the number one breakthrough to make our trailer a real world product. Without the audience feedback I am not sure whether we would have got there.


How did I use media technologies in the process, construction and evaluation stages of the coursework?