Simon Dethleffsen’s Evaluation

March 2, 2011

By Simon Dethleffsen (69559/3250)

In what ways does my product use, develop or challenge the forms and conventions of real media products?


How effective is the combination of my main product and anxillary tasks?

Click here now and discover my answer in a Prezi presentation.


What have I learned from our audience feedback?

Only 17 days after our trailer went online, it already had 105 views. That is, what the statistics information on You Tube provides us with:

It is interesting to see the impact of platforms like Facebook. The most people followed the link on my profile, and within no time we had nearly 40 views. Another very interesting fact: Watch on the You Tube screenshot the bit where it says “This video is most popular with 13-17 year olds. This shows, that we targeted our film to the right age group. I am a bit surprised, that more male than female audience members watched it, as I would have thought that many guys would classify the clip as a “chick flic”. A possible explanation might be that the audience, who watched it on Facebook, where the people I am friends with on that platform. Facebook Statistics tells me that I have more male friends than female friends. That would mean, that the audience is not big enough yet to conclude to a bigger group of people, the sample might not be very reliable. But that is a different story…

Most of the feedback we got on Facebook were comments from people like Marie H., who said “Well done, I really wanna watch the whole film now!”. It is nice to get this kind of feedback, but it doesn’t really help the process of doing the film. It certainly is encouraging, but it doesn’t help us in terms of what we could have done better.

We had learned this from our AS project. Therefore we often got our class around our computer during the process and showed them what we do and asked them what they think. We did this during all stages, even when we were still planning the shooting script, we asked for the opinion of the class. Our classmates are our target audience, so that was very important!

Have a look on what our classmates said:

At the start, people had a laugh at our storyboard, but they were sceptic in terms of how we wanted to put the nice idea of this “chick flic” into a real trailer. At that point, we knew it was going to be a long journey and that we always need independent people watching at us, because they look on it from a different angle. Let me try and explain this with an example: There was a stage during the editing, when people often complained about the speed of the editing, but we just didn’t know how we could do it. At that stage we had the editing up to the pace, we had a lot of cuts, but it just didn’t look right. One day the clue came into our minds: We had a many cuts, but the different clips were on the same object. What we had to do was crossedit the scenes, so that the viewer is not jumping around the same scene, but jumping between different scenes in the film. This is what drags attention, and I think that was the number one breakthrough to make our trailer a real world product. Without the audience feedback I am not sure whether we would have got there.


How did I use media technologies in the process, construction and evaluation stages of the coursework?


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