Archive for the ‘Audience Tribe’ Category

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Ideal Audience Member

October 3, 2010

By Gabi Paterson (69559/3754)

In the photoshoot that we set up today, we chose some of our friends to dress up with us in fashionable clothes and pose in such a way that implies the ideal audience for our trailer. We are targetting these middle class, fashionable teenagers because we believe that they are the kind of people who would enjoy comedy films and who like going to the cinema as they embrace technology and who follow pop culture. This means that if our film trailer and marketting strategy are effective, these people would want to go and see our film. The following picture is one that I chose which I believe effectively sums up the idea we were attempting to capture with the photoshoot.

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Ideal Audience Photoshoot

October 3, 2010

By ArtProductions

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Perfect Audience

October 3, 2010

By James Grieve (69559/3347)

This group represents our perfect audience. Young people who are just trying to spend their time having fun and relaxing and not worrying about the future and growing up. They like to hang out together, maybe watching a film which would make them laugh and be happy. This is why we have chosen to make a trailer for a romantic comedy, which we feel is one of  the most popular genres among this age group.

In the picture there are a group of friends who are chilling on the weekend. They are wearing causal but good looking clothes. They would be some of the most popular at school. At this time there are many different relationships going on in their lives. First loves, first heart breaks and discovering who you really are. This is why the romantic comedy genre is so perfect for this age group. It relates to their everyday lives and they can imagine a better way of living when they are feeling angry or upset.

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The Perfect Audience Member

October 1, 2010

By Simon Dethleffsen (69559/3250)

The people we want to adress and what they do

The Audience for our genre are boys and girls, aged from 13 to 26. Most of them go to school or college or just finished university. For them, the social life is very important. The Facebook page is up to date and some people are even blogging about their life. They have at least on mobile phone, often with internet connection like a Black Berry or iPhone and Messaging Apps like BBM and What’s App are very popular.

They are always dressed up very fashionable and brands are high in demand. Their is one situation, where they don’t feel the pressure to look good, and this is when they chill out with their closest mates and watch a movie together. That’s the time when they wear trackpants and can leave everything behind and charge their battery of life again.

Some of the people in this group still live at home and there are often conflicts about how long they are allowed to go out on a saturday night and other things. If they go out, of course alcohol is not missing and they just have a wicked time.

They always have their iPods with them, headphones do not even get taken out when they talk to each other, and that they are not allowed to listen to music in school “is just not cool”.

Below is a picture of who we think is the type of audience to watch the video! Note: They always “chill out” in a group, they don’t like being alone. Being with people proves that they are popular.


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The Perfect Audience Member

October 1, 2010

By Gabi Paterson (69559/3754)

On the weekend, our group has set up a photo shoot where we will dress up along with our friends to portray the lives and image of our perfect audience members. We are going to attempt to include all the different aspects of these people’s lives that is relevant to the type of films they would go and see. The following are some various things that we are taking inspiration from:

The photos will be posted on the blog on Monday!

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Audience Research

September 30, 2010

By James Grieve (69559/3347)

We asked a number of people in our target audience why they watch the films they do and do trailers make a big difference? This is to determine what are the most important features of a trailer from the viewers point of view and what we must include in our trailer to make it successful. The most important question that needs to be answered is do trailers make a big difference when it comes to deciding what films to go and watch?

Why choose the films you do?

Of the people we asked most said that they watch a film to relax and be entertained. They want the film to capture their imagination and take them to a different reality so they can forget their own problems. Some people said that it depends what mood they are in for example if they are feeling depressed they will watch a sad love story. One thing that was very important for the viewer was the advertising of the film. If they saw the film being advertised on television and posters in public places they would more likely go and see it.

This is important for our research as it gives us an idea of  what sort of trailer we want to make and how we can adapt it to fit in with our target audience.

Do trailers make a difference?

When people were asked about trailers and if they are needed most said that the trailer is very important for them when it comes to choosing what film they are going to go and see. Some people said that the trailer had a very big impact and contributed greatly to the idea of the film being good or not. It is a snippet of what you are expecting to see and the trailer should definitely make you want to go and see the film. If the trailer is bad then they won’t go and see it.

This helps us get an idea of what our trailer needs to be composed of. We must convey a clear storyline and show in the trailer what we expect our film to be like if we were actually going to make it. The trailer needs to stand out and make the audience want to watch it again.

What attracts people to trailers?

The music is seen as one of the most important parts of the trailer. If it is good it can draw people in and reveal the genre of the film to the audience. The captions are another thing that people like to see when they watch a trailer. This helps the story and develops the characters. The way it portrays the film is another neccessary asset, if the editing was very slow or the music is not good everyone agreed that they would not be interested in the film.

We need to make the trailer so the viewer can imagine the entire film. We could use a voice over as one way of  introducing the plot and cast. Above all the music we choose needs to be key to our choosen genre. 

What puts people off  trailers?

The one thing that everyone said they hated in a bad trailer was that they didn’t understand the storyline. If it is not clear then they won’t understand it so therefore have no idea about the film so will not go and see it. Another point was the editing. It was stated that the editing needed be fast, very fast in some cases. If the acting is not very good again people will be put off and therefore will not want to make the effort to go to the cinema and see it.

What we can learn from this is that we need to make a trailer with a good storyline that emphasises the plot and develops the characters.

Overall the trailer needs to be fast moving to keep it interesting with different kinds of music that goes with the genre and the mood of the scenes. The actors need to be realistic and what the audience would imagine them to be.