Archive for the ‘*Simon Dethleffsen 69559/3250*’ Category

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Simon Dethleffsen’s Evaluation

March 2, 2011

By Simon Dethleffsen (69559/3250)

In what ways does my product use, develop or challenge the forms and conventions of real media products?

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How effective is the combination of my main product and anxillary tasks?

Click here now and discover my answer in a Prezi presentation.

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What have I learned from our audience feedback?

Only 17 days after our trailer went online, it already had 105 views. That is, what the statistics information on You Tube provides us with:

It is interesting to see the impact of platforms like Facebook. The most people followed the link on my profile, and within no time we had nearly 40 views. Another very interesting fact: Watch on the You Tube screenshot the bit where it says “This video is most popular with 13-17 year olds. This shows, that we targeted our film to the right age group. I am a bit surprised, that more male than female audience members watched it, as I would have thought that many guys would classify the clip as a “chick flic”. A possible explanation might be that the audience, who watched it on Facebook, where the people I am friends with on that platform. Facebook Statistics tells me that I have more male friends than female friends. That would mean, that the audience is not big enough yet to conclude to a bigger group of people, the sample might not be very reliable. But that is a different story…

Most of the feedback we got on Facebook were comments from people like Marie H., who said “Well done, I really wanna watch the whole film now!”. It is nice to get this kind of feedback, but it doesn’t really help the process of doing the film. It certainly is encouraging, but it doesn’t help us in terms of what we could have done better.

We had learned this from our AS project. Therefore we often got our class around our computer during the process and showed them what we do and asked them what they think. We did this during all stages, even when we were still planning the shooting script, we asked for the opinion of the class. Our classmates are our target audience, so that was very important!

Have a look on what our classmates said:

At the start, people had a laugh at our storyboard, but they were sceptic in terms of how we wanted to put the nice idea of this “chick flic” into a real trailer. At that point, we knew it was going to be a long journey and that we always need independent people watching at us, because they look on it from a different angle. Let me try and explain this with an example: There was a stage during the editing, when people often complained about the speed of the editing, but we just didn’t know how we could do it. At that stage we had the editing up to the pace, we had a lot of cuts, but it just didn’t look right. One day the clue came into our minds: We had a many cuts, but the different clips were on the same object. What we had to do was crossedit the scenes, so that the viewer is not jumping around the same scene, but jumping between different scenes in the film. This is what drags attention, and I think that was the number one breakthrough to make our trailer a real world product. Without the audience feedback I am not sure whether we would have got there.

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How did I use media technologies in the process, construction and evaluation stages of the coursework?

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Finished Film Poster

February 15, 2011

By Simon Dethleffsen (69559/3250)

In the last couple of lessons we finished our Anxillary Task. And… Wait for it… There we go: Enjoy looking at it:

After our Photo shoot we did with the characters we found ourselves in a position where the photos itself were a b bit too yellow, which meant that the colours on the poster weren’t blended anymore. Also, the position of the characters in the photo changed, so we moved some titles around, to make sure everything is readable. We also changes some colours of some titles, depending on what colour they are on. Finally, we put a blue colour gradient in the background, which we hopes makes the colour profile more clear and forms a more fluently transition!

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Poster Draft

February 4, 2011

By Simon Dethleffsen (69559/3250)

In the last couple of lessons I worked on the film poster. We had a look again on all the planning for the poster we did, looked at the conventions and came to some conclusions. As the poster is part of the same branding, it needs to be in the same design style as the film itself and the trailer. We took the colourboard from the film, changed the title a little bit, as a more horizontal title looks better on a poster. We left font, colour, stroke the same. We took the same credits, the production company logos and added some more information. The name of the director on the title, and on top the names of the people starring in the film. Again, everything in the same font. Finally, we added “Two’s company, three’s a crowd”, as the main theme description of the movie to the poster, which is used as a taster and hopefully makes the people want to watch the movie. It is a very big quote from the trailer, so people might remember it once they have seen it, and also it is a phrase which is famous and known to everyone, it induces certain feelings within the audience, and that is what we are trying to achieve. This is the poster so far, a photo of the actors will be added:

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Final Edit

January 28, 2011

By Simon Dethleffsen (69559/3250)

Final Edit

Today we finished editing our video. The second rough cut has been quite close to the final version, however we developed a couple of details. The main difference is obviously made by the voice over, which we hope helps to understand the storyline. But as it’s a trailer, we don’t want to tell the story too linear, so a little bit of guessing is maybe not a bad idea. We also put the BBFC clasification in at the beginning, which is very important, and we also changed some shots for the voice over. What we did is in the screenshot below:

When the Voice Over says: “Starring Pheobe Ritchie, Rob Luke and Simon Dethleffsen, there are three shots of each of them when the name is said, and the fast forward shot is moved from there a little bit forward.

And this is our final timeline:

The final product can be watched here. Enjoy!

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Rough Cut

January 25, 2011

By Simon Dethleffsen (69559/3250)

This is the rough cut I am referring to in my post about editing below.

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Editing

January 25, 2011

By Simon Dethleffsen (69559/3250)

Update on the second rough cut.

Recently I have been working on the second rough cut. I want to try and explain what I did and how, and I will try and refer to my ast post with the stuff we still had to do.

A thing we all were unconcerned about in our group was the speed of the editing. We knew the uploaded video from the end of last term just didn’t reach the speed (even the bits which weren’t just black screen…). We all found it hard, to change this. Coming from our AS task, where we edited a film opening, which had a lot of shots, but all in linear order, this was a point, where we were stuck on. Now, we decided to cross edit many scenes we filmed. This worked really well, it give the feeling of the faster editing without giving too much away of the storyline. There is a slower bit in the middle, which still has to be taken up to speed, but we are confident, that we will get there. You can also see this in the overview of the timeline:

You can see clearly, that there are fewer and longer shots in the middle bit (the third music track at the bottom sound layer). We will work on this. Also, when we showed our rough cut to the class, they advised us to take the flashback scene of Simon with his dad out, as it is one more character in it, but we actually only care about the three teenagers. we will see how this goes in practice, try both out and then come to a decision.

We also inserted two more music tracks. The second one is another really happy track, which fades in with the production logos. We also changed the music in the sad bit, from the character playing the piano we went to a track of copyrightfreemusic.com, where there is the guitar playing. This sets us in a better mood, as we feel.

We also inserted missing trailer elements such as more titles(the film title and the credits in the end). this can be seen in the second screenshot:

This is the finish bit of the trailer. The girl character is folding the side of the photo, crossedited with what she thinks, she thinks about her memories with the guy she is with now. Then the film title fades in and out, we see the character putting the photo back on the wall, see her face smiling, and on the last beat of the music the credits fade in quickly.

During this period of editing, we tried to find a balance of working with disolves, but not too much, as we don’t want to destroy the mood, in the end we disolved between scenes as well as before and after the titles, as they just look more smooth with disolves. We used cross and additive disolves, as they fit in best.

We also tried and stick with our colour profile from the mood board we did during the planning stage. With the titles we decided on snowy white, bright blue and grey for the credits and strokes. The snowy white in the background was something we tried and stick to at all the times, there should not be a single black frame in the film as it destroys the mood. This gives the feeling of a film on a white happy basis, because even with all the dramatics of the dad’s cancer and love triangle in it, that is the mood we want to put across. It’s a classic happy-ending movie!

But there is still a lot to improve on: In the next days we will have to sort the editing speed in the sad bit out, Gabi is writing the voice over just now, so we can record that as well and put it over the sound. We will need to get the last trailer element in, which is this green screen right at the beginning saying “This has been apporved for all audiences.”

The class also gave us positive feedback, people generally liked our choice of the music and the animation of the titles.

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Editing

December 10, 2010

By Simon Dethleffsen (69559/3250)

In this post we embedded a version of the film what we did so far. It is not finished in any way, and we have a lot still to do, but watch this first to see our progress:

This are some points we came up with which we still have to do:

  • Voice Over. We were going to ask Phil Eaton to do it, as he has a very deep and friendly voice.
  • Some bits in the clip above are black. This is to illustrate, that we still have to edit some scenes. This includes: James and Gabi getting closer together. Simon telling James about his Dad. Flashback Scenes of Simon and his Dad.
  • All the other scenes are only in a rough edit. We will still need to record the music played on the piano properly, we also need one more “happy” music track.
  • Also we need the green screen in the beginning which states to which audiences the film has been approved to and we need the credits in the end, as well as one or two more titles.

As we can see, there is still lots to do.

At the start of next term we will go on and do the poster and magazine cover as well as finishing off these areas in the trailer.